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Media, Communications & Trends

Becoming Media Literate

During the past few years, the crisis in journalism has reached the best proportions to have a good business model. In a near future, newspapers, magazines and network-news sites will employ no more than a dozen of reporters.

But however, there is an odd fact in this crisis : newspapers have more readers than ever. Their content is more popular than ever, even among young people ! But people doesn’t buy more newspapers and doesn’t pay it. In fact,  more people got their news online for free than paid for it by buying newspapers and magazines. And can we blame them ? Of course, not !

In this situation, the actual business model is unbearable ! Of course, it appears that web advertising is booming but it is not enough to support the system. Besides, web advertising don’t work very well in fact.

It is important to know that newspapers and magazines traditionally have had three revenue sources: newsstand sales, advertising and subscriptions. All of theses revenues sources don’t work very well, so it may be interested if we arrive to equilibrate all of them at the same level. If people doesn’t buy newspapers in stands and if they prefer read news on the newspapers’ websites, we can incite them to pay the content online directly. And in this way, subscription and newsstands sales can be replaced by subscriptions online and micro payments.

Finally, with advertising online and micro payments, this new business model can work.

Lot of newspapers like Times are decided to change their business model in developing micro payments. For example,  if people want news on the website of Times they have to pay a little sum (less than 1$) to have access to it.

So, e-commerce and micro payments may be the new recipe (if it woks !) for newspapers to survive !

It’s worth keeping an eye on !

Nowadays, the Internet allows free speech and access to information around the world. This expansion of freedom allows people to be a real citizen and to participate in the public life. For instance, Internet and social networks as Twitter or Facebook contributed to the Arab Spring and the liberation of Tunisia and Egypt from totalitarian regimes.

But others countries such as North Korea  in the extreme example, China, Russia,  or other authoritarian regimes, Internet freedom is a threat, to be countered by censorship, the imprisonment of bloggers and domestic spying. And for occidental countries such a s the U.S,  the non respect of Internet freedom is becoming an issue in diplomatic and commercial relation.

Besides, it appears that this Internet war take  huge proportions. Some countries and especially China leads cyberattacks on U.S military and other government agencies, or on companies that offer Internet access and services to its citizens.  Many U.S. companies such as Google or Apple had been the object of cyberattacks from China .

So I think that is a real issue and it is important that countries, where Internet access is free, have to continue to  defend companies and cyberspace and to take measures to help human rights advocates, free speech and access to information.

Nowadays, to survive and thrive on the Internet you have to respect some commandments, here are ten

1. Thou shall protect your identity on the web : all information about you can be seen by everyone. You have to manage your personnal branding or your e-reputation.

2. Thou shall get to the point ! Do your best to keep your messages brief and to the point. People surf  from page to the others and  want to have news quickly.

3. Thou shall be respectful with other users. Never forget to greet people politely in every message you send. It really makes you seem like a friendly person.

4. Thou shall make use of emoticons which help you to get you message across. When you write emails or messages you may be misunderstood and using emoticons will help the understanding of your message.

5. Thou shall be patient on the web. If you are upset or angry about something, try and wait a while before writing another message. This way, you can calm down and think carefully about your wording in terms of politeness. Remember, once you hit ’send’, your message has gone into cyberspace forever!

6. Thou shall be careful with the use of the “reply all” option on mail box. Do you really want to everyone to get this message or only the person who sent it to you ?

7. Thou shall  log out on the websites or social networks  when you quit your computer. Someone with an evil mind can go on your profile or your account and make jokes or other bad things.

8. Thou shall be care about what you say and comment about on Internet because it can be misunderstood and you can be accused or charged.

9. Thou shall verify information on the Internet and not trust everything. Inernet is not reliable.

10. Thou shall not copy too much content or not download illegaly  and respect the work of people and artists. Or just a little !!!

Nowadays,Internet allows the access to a huge number of websites that want you to think they are the expert in a particular subject. But it seems to be more unskilled than real experts or professionals. So you have to be careful where the reliability of Internet information is concerned, for example when you want to have health or political information.

Besides, computers and small personal electronics like mobile or Ipad, can make information easy to find. It is a shame that much of the information simply isn’t accurate. Content sites heavily populate the internet. Some offer great information that has been well researched. Others lack in real expertise in a subject. When using the computer or other personal electronics to find answers, look for sites that have links to the information they’re referring to and you can look to see if references have been listed at the end of the website or the articles.

Even though the invention of the computer and internet reduced the number of trips we need to make to the library, learning how to do research on the internet is as important as learning how to use a catalogue in library. You still need to verify that information.

The good news is that information can be verified fast. Computer and search engines have made valuable knowledge accessible in seconds. Take few extra seconds to search for the truth.

Wiki sites such as Wiki Leaks are typically pretty reliable because they are designed to be edited and monitored by people who feel they are expert in the subject.  You may find links and references to verify or to have more information. Wiki internet sites are a vibrant academic place to find the most recent information and knowledge.


In this financial and econmic crisis, it seems that Internet can be used as a diversion. In fact, according to an April 2009 survey by the Pew Research Center’s Internet & American Life Project, American people go online  to relax and take their minds off of the recession.

It appears that listening to music and watching online videos are among the most common of the activities on the Internet. Approximately one-third of online users have played online games or chatted with friends (on a social networking site).

Young Americans in particular go online in great numbers to relax by watching videos, listening to music, playing games or chatting with friends.

So in front of economic issues, people prefer to go online to relax themselves, to watch videos, play games to escape from this.

Here we are, now you can know who I am thanks to the website DoYouBuzz.

This website allows to make a dynamic, functional and clear resume of yourself. Besides, you can share your resume with your network to improve your visibility. You can share your resume with friends, followers and your professional connections.

And you can import your information from LinkedIn or Video directly to your DoYouBuzz resume !